I created BUILT because I believe fitness should prepare you for more than the gym. It should help you become stronger, more capable, and more confident in everyday life.

Every BUILT program is built around purposeful progression-not random workouts. Every workout has a purpose. Every phase builds with intention. Every phase is designed to help you move better, get stronger, and improve your fitness in a way that's sustainable.

Whether you train in a fully equipped gym, your garage, or with a pair of dumbbells at home, BUILT is designed to meet you where you are and help you keep moving forward.

Because you're not just building muscle.

You're building something that lasts.

💪 Progressive Programming

Every workout has a purpose. Every phase builds with intention.

📍 Train Anywhere

Train where you are. Build with what you have.

BUILT is designed to adapt whether you're training in a gym, your garage, or with a pair of dumbbells at home.

🍎 Nutrition Support

Simple macro guidance and nutrition resources to help you fuel your training and recovery.

Why I Created BUILT

For years, I watched people work incredibly hard... but never really move forward. They'd jump from one workout to the next. One challenge to another. Lose weight. Gain it back. Start over. Not because they weren't capable, but because they were never given a plan that taught them how to keep building.

I’ve coached classes and individuals the same way a lot of people train-working hard, but not always with a clear progression.

As Ignite grew, and as I grew in my education, experience, and understanding of training-my coaching evolved.

I stopped chasing random workouts and started creating intentional programming. The schedule became purposeful. Strength classes were designed to build on one another instead of standing alone. Conditioning sessions had a clear focus. Even my spin classes were programmed with intentional progressions and a flow from start to finish. Every part was designed to move people forward instead of simply making them tired. The results were impossible to ignore.

People weren't just getting stronger. They were becoming more confident. More consistent. More capable.

Then I applied that same philosophy to my own training. Instead of doing more, I started doing the right things with greater intention. I followed structured programming, trusted the process, and focused on building strength, endurance, and consistency over time. It changed the way I trained, and it reinforced what I'd been seeing in the people I coached.

That's when I realized this approach shouldn't be limited to the people who could walk through the doors at Ignite. I wanted to create something different. Not another challenge. Not another quick fix.

A system that teaches people how to train, how to understand their bodies, and how to build habits that last long after the program ends.

That's why I created BUILT.

Because you're not just building for today.

You're building for life.

Hi!! I'm Callie.

I'm the owner and head coach of Ignite Fitness, a NASM Certified Personal Trainer and Nutrition Coach, and a HYROX Level 1 & Foundations Coach. For over a decade, I've helped people build strength, improve endurance, and gain confidence through purposeful training.

I believe fitness should prepare you for more than the gym. It should help you carry groceries without thinking twice, keep up with your kids, tackle new challenges, and feel capable in everyday life. I'm still building, too. I don't believe coaches should stop learning. I continue to train, study, and challenge myself so I can coach from experience, not just theory. That's the philosophy behind every BUILT program.

Because I don't just want you to finish a workout.

I want you to build a body that's ready for life.

Results from Real BUILT Clients

Real people. Real progress. Real life.

Jennifer

"I did an InBody scan before and after your challenge, and I’m so happy with the results! While the scale didn’t change (which I expected since I significantly increased my calories), my body composition did. I gained 3.1 lbs of muscle and decreased my body fat by 2%. A great reminder that progress isn’t always measured by the number on the scale! Thank you for your support and encouragement! It means a lot."

+3.1 lbs muscle
-2% body fat
Improved VO₂ Max, HRV & resting heart rate

Chandler

"Over the past six weeks, your program truly transformed me and not just physically, but mentally. I lost 4.2lbs, reduced inches across my waist, hips, thighs, and shoulders. Beyond the numbers though.. I gained so much more… confidence, better endurance, strength, and knowledge! I feel more capable, more disciplined, and more connected to my body than I have in a long time. THANK YOU for creating a program that pushed me, supported me, and taught me so much. I genuinely enjoyed every part of this challenge, and I’m insanely proud of my progress. I have restarted the program and I look forward to the next one!

Sharla

"I hip-thrusted 180 pounds, deadlifted 130 pounds, and knocked nearly 5 minutes off my 5K. I'm excited to see my strength gains—and I'm ready for the next program."

Sheila

"My heart rate is maintaining a steadier pace. I feel stronger, and I never thought I'd appreciate an app-based program until now."

Jaeli

"Life totally got in the way during the program—but I still showed up more than before. I've lost over 4 pounds, but more importantly I've learned consistency and making time for myself."

Cassie

"I'm still going strong. I can tell a huge difference in my strength and stamina. I'm taking shorter breaks, I feel better, and I can see improvements even when the scale isn't telling the whole story."

Real feedback from BUILT clients. Some responses have been condensed for length.

Ready to Start Building?

You don't need to wait for Monday.
You don't need to be "more in shape."
You just need a plan you can actually stick with.

Whether you're building your foundation or pushing your performance, BUILT gives you the structure to train with purpose.

EXPLORE PROGRAMS

Frequently Asked Questions

Do I need a gym membership?
No. Every workout can be adapted for home or gym. Train where you are with what you have.

What if I'm a beginner?
BUILT: Foundations is designed for beginners and anyone getting back into consistent training.

Do I have to complete Foundations before Performance?
No. They're designed for different goals, not different levels. If you're unsure, send me a message and I'll help you choose.

How long do I have access?
36 months through the Trainerize app.

Do I get nutrition guidance?
Yes. Every program includes macro guidance and education to help fuel your training - without restrictive dieting.

Can I message you?
Yes. Every BUILT member has access to ask questions through the Trainerize app. While this isn't individualized coaching, you'll have support whenever you need it.